August 17, 2017
blog writing for small business by Stella Polaris Copywriting

Blogging Basics – what is it and why should I care?

What is a blog? Although it often seems as if everyone knows what a blog is, I can  reassure you that blogging is a confusing term […]
January 19, 2017
Help with customer avatars at Stella Polaris copywriting

The Secret Recipe for Developing Your Perfect Persona.

Known interchangeably as your ideal client, customer avatar or target persona, your business success depends on how well you know this imaginary individual! But how do […]
November 21, 2016
Stella Polaris Copywriting

Here’s How To Tell a Story In Your Blog Posts

  How do you build a story into your writing? I’ve been a nurse, a teacher and a coach, but I’ve been a story teller since […]