If you said yes to any of the above, chances are you still pinch yourself when you see what you’ve created!
You started with nothing – no big dreams, no business plan and no budget! Just raw talent. And now you’ve built a business…WOW!
So why does it feel so awkward to tell your start-up story?
Because when you fall into business, you often don’t feel comfortable in the spotlight, you find it difficult to ‘sell yourself’ and question whether you’ve really made it!
Add to that a start-up story that often involves your personal life, including pregnancy, birth and moments of desperation, and it’s all too easy to see why it gets awkward!
Where do you even start!
Because no one else has the same story.
And in today’s sceptical world, unique stories are captivating. Like the smell of honeysuckle on a warm evening, you want to linger in the mind of your listener beyond the moment of telling.
It’s a confidence thing.
When you can tell your story with confidence and clarity, holding your head up high and owning who you are, it’s magnetic.
People love stories that are:
So, are you ready to tell your story, in all its chaotic, befuddled and slaphappy glory?
Let’s get this story thing started…
Did you know that in every great story you’ll find a mountain, a cake and an owl!
Telling a good story doesn’t happen by accident, these 3 Principles guide how you put it together. Let’s take a look at each one…
The mountain guides the structure of your story:
The cake builds layers of meaning:
The owl finds wisdom for others to take away:
These 3 Principles of Storytelling will give you the structure you need to craft your start-up story with confidence and clarity. Follow the principles, brainstorm your ideas and see what comes up…
I’ve created this step-by-step guide for any of you who feel a little lost and don’t know where to start. It’s based on the 3 Principles above, but will take you through a step-by-step exercise that will help you:
This is my personal formula for helping you to extract the content you need and get clarity around your story. I’m big on giving permission, so that’s exactly what this workbook does.
It gives you permission to get clear on the one story that underpins your business…you! Own this truth and you step into your power.
And don’t forget to let me know how you go…