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Here’s how to tell your amazing start-up story with confidence and clarity…

How to tell your brand story

Don’t think your story’s amazing?

Let me show you how to find the moments make you memorable.

  •  Are you an accidental entrepreneur?
  • Did your business grow out of necessity?
  • Did your natural talent turn to profit?

If you said yes to any of the above, chances are you still pinch yourself when you see what you’ve created!

You started with nothing – no big dreams, no business plan and no budget! Just raw talent.  And now you’ve built a business…WOW!

So why does it feel so awkward to tell your start-up story?

Because when you fall into business, you often don’t feel comfortable in the spotlight, you find it difficult to ‘sell yourself’ and question whether you’ve really made it!

Add to that a start-up story that often involves your personal life, including pregnancy, birth and moments of desperation, and it’s all too easy to see why it gets awkward!

Where do you even start!

Why does your story matter?

Because no one else has the same story.

And in today’s sceptical world, unique stories are captivating. Like the smell of honeysuckle on a warm evening, you want to linger in the mind of your listener beyond the moment of telling.


 It’s a confidence thing.

When you can tell your story with confidence and clarity, holding your head up high and owning who you are, it’s magnetic.

People love stories that are:

  • Raw
  • Messy
  • Honest

So, are you ready to tell your story, in all its chaotic, befuddled and slaphappy glory?

Let’s get this story thing started…

3 secret ingredients in every great story

Did you know that in every great story you’ll find a mountain, a cake and an owl!

Telling a good story doesn’t happen by accident, these 3 Principles guide how you put it together. Let’s take a look at each one…

 Principle #1: The Mountain

telling your story

The mountain guides the structure of your story:

  • Start gently
  • Build steadily till you reach the peak
  • Get everyone safely back down
  • Show what they have learned


Principle #2: The Cake

how to tell your story

The cake builds layers of meaning:

  • Each layer is like a mini story
  • When you put them together they create something new
  • Get started by separating out your mini stories
  • Find your wow layer and serve that first


Principle #3: The Owl

how to tell your start-up story

The owl finds wisdom for others to take away:

  • Your story is about you, but it must give wisdom to others too
  • What universal truths does your story share?
  • What values do you live by because of this?
  • What message of hope is there in your story?


These 3 Principles of Storytelling will give you the structure you need to craft your start-up story with confidence and clarity. Follow the principles, brainstorm your ideas and see what comes up…

I’ve created this step-by-step guide for any of you who feel a little lost and don’t know where to start. It’s based on the 3 Principles above, but will take you through a step-by-step exercise that will help you:

  • Map your story using the mountain structure
  • Separate out key milestones that make up the layers of your cake
  • Discover the wisdom that has made you who you are today

This is my personal formula for helping you to extract the content you need and get clarity around your story. I’m big on giving permission, so that’s exactly what this workbook does.

It gives you permission to get clear on the one story that underpins your business…you! Own this truth and you step into your power.

Are you ready?

 Instantly Download the Free Workbook

And don’t forget to let me know how you go…

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