Help with customer avatars at Stella Polaris copywriting
The Secret Recipe for Developing Your Perfect Persona.
January 19, 2017
Stella Polaris Copywriting, bio writing workshop
Do You Dread Writing Your Bio?
February 8, 2017

The Secret Life of Lisa; a Journey Beyond Words.

Stella Polaris Copywriting

When people ask me what I do I’ve become adept at finding a hundred and one ways to avoid saying copywriter! Why? Because I get a blank stare or a question about downloading movies! So to my friends, family and a colleagues this post is for you; what does a copywriter do?

In essence:

I use words to gain a profitable result for my clients!

In even less words:

I write stuff that sells things!

So now we’ve got that out of the way, lets get onto the interesting stuff – the journey into copywriting.

Why Do We Take Innate Talents For Granted?

When you grow-up with an innate talent with words, it becomes like breathing; automatic and unconscious. You take it for granted. I’ve been a a storyteller since I learned to talk, but it’s only in the last year that I’ve realised that not everyone does this!

I’ve been the go-to person for poems, eulogies and cover letters for 30 years, but I always thought I was asked because they knew I enjoyed it, not because they couldn’t write it themselves!

I have had a champion though, a steadfast supporter who has always told me I had a gift. But a closed mind only hears what it want to hear, and it was easy to dismiss this as flattery.

So 43 years passed and restlessly I moved in and out of professions; nursing, teaching, recruitment. Feeling a calling but never quite finding my niche; as a nurse I wrote the best care plans, as a teacher my students excelled in writing (not so much at maths!) and as a recruiter I wrote amazing ads!

Old School Web Log

But it wasn’t until I started blogging at SpeedyKniebe that I began to feel the words were calling me.

We took 3 months out from work and school to travel the top half of Australia and I started a web journal. This was old-school blogging, documenting our journey for friends and family who couldn’t reach us. It was as I started to choose blogging above the swimming pool, that I realised it’d got under my skin.

On our return I knew I had to continue, and mummy2mum was born to explore the transition into parenting teens. This was a time of connection and growth; I started to see the potential to make writing part of my future.

Travelling From Blogging to Copywriting

What do you call yourself if you get paid to write? A copywriter!

I did some research, trained under Bernadtte Schwerdt and jumped in the deep end!

This is pretty rare for me, as I love to collect qualifications and certificates! But this time I knew I had to have the courage to carve my own path.

Courage, Commitment and Self-belief

I’ve had a grow a pair to survive this last year!

It’s taken a heap of courage to put myself out there as a copywriter and believe I have what it takes! I’ve doubted myself, questioned my ability and wanted to curl up and hide at times. But deep down I knew I was carving a path that was mine to walk, and I committed heart and soul.

The self-belief has trickled in.  I’ve realised my talent for words is often instinctive, it’s hard to quantify, but my clients love it. And I’ve been able to understand the value I add to their business, when their website gets traffic, their phone starts ringing and their business grows.

I’m a Copywriter

Writing is about people, and people I know well. Nurse, teacher, recruiter, mother…

…wordsmith, strategist, storyteller.

I write marketing copy that helps businesses grow – whether that’s growing your sales, your reputation or your customer base.

And I love it!

Are you following your heart and doing something you love? Share your journey in the comments.


Leave a Reply

Your email address will not be published. Required fields are marked *